How to Leverage Social Media: Building Your Online Brand
| Whether you are a recent college grad or a seasoned industry professional looking for new opportunities, you are likely searching job boards and company websites for open positions. Additionally, it’s just as important to actively participate on the “Big 3” social media sites – LinkedIn, Facebook and Twitter.
The “Big 3” are now an essential tool in your job search for connecting with potential employers. As you research companies in your job search, you will likely find that many have a presence on LinkedIn, Facebook and/or Twitter. Those companies put forth a strong effort to maintain their online brand, and you should too.
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Potential employers can easily find out more about you if you’re a member of LinkedIn, Facebook or Twitter. Your information is available at their fingertips through a simple online search, so it’s essential to maintain a professional online brand. You must take into account who is viewing your social media profiles by monitoring what pictures and comments you are positing to each site.
Joining a social media site may be the first step to creating your online brand, but Kforce Social Media Marketing Manager, Cara Barone, says actively participating on each site helps you build a professional identity. “Social Media is a quick way to build your professional network with a far reach,” says Barone.
Whether the company you want to work for is across town or across the country, social media can offer the opportunity to connect directly with hiring managers or even CEOs. Joining the conversation on a potential employer’s social media site can show that you are interested in their company and willing to go the extra step to connect with them.
So, how do you create, build and maintain your online brand while leveraging the “Big 3” in your job search? Kforce details how you can effectively use social media to your advantage for:
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To read additional articles visit Kforce's blog
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